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Beginner to Intermediate Level
We'll go over how the algorithm works; in a way that is brief and easy to follow while being solid & actionable. It will be followed by a walk-through the main targeting methods and different ad formats available on the platforms.
You will learn how Ad Groups are structured; how best to utilize the separations for your targeting & budget to optimize for maximum results. We’ll also address keyword matching and planning.
The course will end with some insights and recommendations for best-practices.
There will be a couple of exercises that we'll do together and a live demo.
Questions are welcomed!
1. What is Google Ads?
2. Benefits of Google Ads
3. How Google Ads Works
4. Search & Display
5. Campaign Types
6. Ad Formats & Types
7. Methods of Targeting
8. How to manage & optimize campaigns
You don’t need to know anything other than the fact that ads exist!