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GOOGLE ADS

GOOGLE ADS

Vendor
Workshopx
Regular price
334.00 SR
Sale price
334.00 SR
Split in 4 payments of 83.50 SR. No fees. Learn more
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GOOGLE ADS

Beginner to Intermediate Level

A crash course for those curious about how Google serve their ads to their users.

Overview

We'll go over how the algorithm works; in a way that is brief and easy to follow while being solid & actionable. It will be followed by a walk-through the main targeting methods and different ad formats available on the platforms.

You will learn how Ad Groups are structured; how best to utilize the separations for your targeting & budget to optimize for maximum results. We’ll also address keyword matching and planning.

The course will end with some insights and recommendations for best-practices.

There will be a couple of exercises that we'll do together and a live demo.

Questions are welcomed!

Outline

1. What is Google Ads?

2. Benefits of Google Ads

3. How Google Ads Works

  1. Auction

  2. Ad Rank

  3. Keywords

4. Search & Display

5. Campaign Types

6. Ad Formats & Types

7. Methods of Targeting

8. How to manage & optimize campaigns

  1. Search Terms

  2. Auction Insights

Requirements

You don’t need to know anything other than the fact that ads exist!

August 13 | 5-7PM
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