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FACEBOOK ADS FOR BUSINESS
Beginner to Intermediate Level
We’ll go over how the algorithm works; in a way that is brief and easy to follow while being solid & actionable. It will be followed by a walk-through the main targeting methods and different ad formats available on the platforms.
You will learn how FB Ad Sets are structured; how best to utilize the separations for your targeting & budget to optimize for maximum results.
The course will end with some insights and recommendations for best-practices.
There will be a couple of exercises that we'll do together and a live demo.
Questions are welcomed!
1. What is Facebook Ads?
2. Benefits of Facebook Ads
3. Facebook Ad Auction & Delivery Overview
4. Facebook Ad Structure (Campaigns - Ad Sets - Ads)
5. Types of Campaign Objectives
6. Methods of Targeting
7. Types of Ad Formats
8. Types of Placements
You don’t need to know anything other than the fact that ads exist!