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Destination Branding Online Workshop by Tarek Atrissi 

Destination Branding Online Workshop by Tarek Atrissi 

Regular price
1,300.00 SR
Sale price
1,300.00 SR
Split in 4 payments of 325.00 SR. No fees. Learn more
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Destination Branding Online Workshop

by Tarek Atrissi 

 New Dates 29-31 October 

18:30 - 21:30 - KSA time

The workshop will give an overview on the process and practice of branding nations, regions and cities, historically and in our current times.

The “Destination Branding” workshop by Tarek Atrissi will consist of lectures and selected creative exercises that will generate discussions and analyses around the following topic:

- The historical context of Nation Branding
- Tourism destination branding today: case studies and critical review
- Country equity and country branding: problems and prospects
- Repositioning a country through branding
- Destination Middle East and Arabia: Current practices and future forecast
- The cliché vs the original in branding cultures.
- Complexities of nation branding management
- The rise of niche destination branding
- Destination branding in the digital age.

Tarek Atrissi is one of the most renowned designers in the Arab world and the founder of his Barcelona based design studio Tarek Atrissi Design ( He is one of the few designers who had the opportunity of branding a nation (twice) and has been regularly consulting with tourism bureaus on the potential of design and branding in promoting touristic designations.

ورشة عمل تطوير الهويات البصرية للوجهات السياحية والدول 

ستقدم ورشة العمل لمحة عامة عن تاريخ تطوير العلامات التجارية والهويات البصرية للدول والمناطق والمدن ، تاريخيًا وفي الوقت الحاضر
سيقدم الورشة المصمم العالمي طارق عتريسي صاحب مكتب و مؤسس  Tarik Atrissi Design
.والذي صمم عدة هويات بصرية وطنية وعمل كمستشار مع هيئات سياحية عالمية متعددة