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BUDGET & CONVERSIONS
Beginner to Intermediate Level
We hear about Conversions left and right, what are they? And how do you measure them? These are the questions we’ll be discussing and going over their details.
There are many ways to approach planning your digital marketing budget; we’ll go over the ways along with the calculations needed so you can better plan your budget moving forward and know how much and where to allocate it.
Questions are welcomed!
1. Weight of Conversions:
Impression -> Click -> Visit -> Conversion/Purchase
2. Calculate & Manage Budget Based on Objectives
You need a basic knowledge of digital advertising and some elementary level math skills!